Vevo - The Hulu for Music Videos?

The hype surrounding Vevo is increasing day-by-day as it's launch date is approaching. The music video website is going to be launched on Dec 08. Dubbed as "Hulu for Music Videos",  the joint venture by Universal Music Group and Sony Music Entertainment will be powered by Google's YouTube technology on a revenue sharing basis. The site will feature music videos, concert footage, backstage footage and interviews. 

Considering the list of investment/partnership deals UMG believed to have inked for Vevo - Abu Dhabi Media Company, EMI Group, Warner Music Group, AT&T, A2IM (an international consortium of 225 independent record labels), this website is going to be a top destination for music videos bypassing TV and radio. As YouTube's top money makers are record labels Universal Music Group and Sony Music Entertainment whose music videos generate more advertising revenues than any other channel in YouTube, this new website possibly could be a substitute for their YouTube channel.

While details about the site are kept under the wraps, it appears from their Facebook, Twitter updates that Vevo is going to use Microsoft's Sliverlight technology for video playback. Vevo's popularity is going to depend on it's ability to let users comment on videos and vote for videos. It remains to be seen whether Vevo is going to complement Google's YouTube services or compete with it for viewership (and revenues).